Insights

Writing on Invisible Architecture™, leadership, and the systems beneath work

Attention Is the Foundation of Invisible Architecture™
Amanda Muzzarelli Amanda Muzzarelli

Attention Is the Foundation of Invisible Architecture™

Attention Is the Foundation of Invisible Architecture™

Why leaders’ attention shapes organizational reality — psychologically, sociologically, and rhetorically

Leadership is usually discussed in terms of vision, strategy, and execution. But something far more basic precedes all of it: attention.

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Recognition Isn’t Praise. It’s Memory.
Amanda Muzzarelli Amanda Muzzarelli

Recognition Isn’t Praise. It’s Memory.

Most leaders believe recognition is about appreciation.

Say thank you.
Call out good work.
Reward effort.

And while none of that is wrong, it misses the point entirely.

Because recognition is not about making people feel good.

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The Theory Behind Invisible Architecture™
Amanda Muzzarelli Amanda Muzzarelli

The Theory Behind Invisible Architecture™

Invisible Architecture didn’t come out of nowhere. It came from years of walking into buildings that were beautiful, expensive, compliant, and completely misaligned with what they were supposed to represent.

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